Hey check it out, a big Atari logo on the top of the E3 expo - who'da'thunk it? Probably not the real Atari anyway (who pretty much went bankrupt, sold it to JTS (whoever they were/are), who sold it to Hasbro, who sold it to it's current owners Infogrames, who promptly realised how cool the Atari name was/is/could be, and renamed themselves Atari). Maybe Blade Runner will come true, and in the future massive Atari adverts will be everywhere? E3 coverage at engadget.