Monday, February 07, 2005

marketing

wowee check out this mouse - inmac catalogue say: "The Labtec Optical mouse Pro is designed to be expressive and powerful." oooh wow, an expressive, and powerful mouse. !???! what!?!??

Labtec have a different take on it, Labtec Optical Mouse Pro: "The Labtec® Optical Mouse Pro delivers precise optical tracking, a comfortable shape, expressive design, and an innovation in mouse performance that will surprise you: four-way scrolling."

oooh how surprising, it does 4 way scrolling. just like microsoft's mice. i suppose if you are in the marketing department of a mouse manufacturer you've got to try and make a fairly basic budget (£9) mouse sound exciting to try and boost sales.

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